Steel E-Motive, a new vehicle engineering program

WorldAutoSteel, the automotive group of the World Steel Association, announced today a new vehicle engineering program, Steel E-Motive. The new program will demonstrate the benefits of steel for global Mobility as a Service (MaaS), characterized by fully connected and autonomous electric vehicles.

“Steel E-Motive follows a long history of steel industry collaboration and commitment to support the evolution of vehicle design and use,” said Cees ten Broek, Director, WorldAutoSteel. “We are approaching a critical milestone in automotive history when what we know as normal is about to change significantly and the steel industry plans to be right in the middle of this revolutionary change. With a vast portfolio of Advanced High-Strength Steels and steel technologies from which to draw, we envision that Steel E-Motive will deliver new, exciting ideas for steel vehicle architectures that will shape the future of sustainable mobility.”

WorldAutoSteel has partnered with Ricardo, global engineering and environmental consulting firm, to develop the virtual vehicle concepts. Ricardo was selected for their well-known reputation for innovation, their demonstrated knowledge of vehicle electrification and their commitment to sustainable transportation. Steve Dyke, Ricardo Managing Director for Automotive and Industrial EMEA said: “Ricardo is the trusted engineering services provider to the world’s best-known vehicle manufacturers, so we feel privileged that the WorldAutoSteel team has entrusted their Steel E-Motive program to us. We believe that our class-leading decarbonised and clean transport solutions supported by innovative technology will make Steel E-Motive a game changer for sustainable mobility.” (news from world steel association)